Baby food delivery service company Little Spoon hoping to fly where others flopped
Baby food delivery service company Little Spoon hoping to fly where others flopped 28
Food delivery startups have proven to be a hard-boiled business focus is often on proliferation more than revenues, with high smolder paces, low-pitched returns and they can be logistics hallucinations. But nevermind all that, a brand-new, more niche prepared dinner transmission busines seems to be sounding up for babies.
Yumi( formerly Caer) announced its launch only last week; Gather, Ayesha Currys meal kit companionship, also computed a baby menu transmission busines; and Thistle, a healthy meal transmission startup in the Bay Area , now does baby menu, more. And then theres Little Spoon, a brand-new baby menu transmission startup shall be financed by Tinders Sean Rad and Kyle OBrien from Chobani.
Co-founder Michelle Muller came up with Little Spoon after realise, aside from doing it all herself, there werent any fresh, health options for her little one around New York City.
There are better options out there for your puppy than there are for your baby, she told TechCrunch.
Sure there were organic options at the supermarket. Beechnut was a natural organic firebrand many of my friends with children brought up when I asked about somehealthier price. Little Spoon will also have to be dealt with Plum Organics and the age-old Gerber brand.
And its not clear how lots of a demand there is for this type of service in the market. Babes dont need much and it seems pretty easy to mush some bananas or make pureed carrots in the food processor at home.
But, should you be too busy and miss a fresher option than something thats been sitting in the grocery alley for maybe months at office temperature status, Little Spoon offers an alternative at least in New York for now.
However, various other baby dinner startups havent fared well in the past and Little Spoon could become another casualty if it does the same mistakes. Currys Gather, which launched under a year ago, really redirects to Currys Instagram feednow. Yumi was in* beta last year as Caer but has since renamed itself and tells it wont open the doors till mid-2 017. Shoogies, a New York City-based prepared dinner transmission busines seems to have shut down. Whether thats because there wasnt truly a market or some other rationalization is unknown as the founders were unreachable for comment.
* Yumi says it was moving small tests last year and had not officially launched .
But, Little Spoon points out that, unlike some of these other startups, it owns thefacility where it produces the baby menu and can control the process. It also abuses a skill called high-pressure processing( HPP ), which is basically what happens with cold-pressed juices and enables us to lock in the nutrients and counteract bad bacteria instead of using supplements, preservatives or simply flash-freezing like some other brands.
And Little Spoon is likely to be expand beyond the Big Apple, its co-founders postulate. Thats because its menu processing equipment is actually in California and Im told the products can send anywhere in a day.
But you dont line-up for your baby on the daily. Instead, Little Spoon will send you up to two weeks worth of four oz. sized meals for your little one at $2.99 each dinner for three meals per day, if you buy in bulk, or up to $4.99 independently( a 4 oz. pot of Beechnut Classics bananas for comparison, was $4.86 at Walmart ). Little Spoon flavors and meals also change often to keep it entertaining and age appropriate.
The team behind Little Spoon consists of Muller as the director mummy, CEO Ben Lewis, director concoction patrolman Angela Vranich and CMO Lisa Barnett, who left her stance as a partner with Sherpa Foundry to help co-found the company.
So far the startup has taken a cool pair million from angel investors, including the aforementioned Rad and OBrien, and plans to raise more as needed.